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Membership

Choose the BLU membership designed for how you move.

Every tier opens a more elevated relationship with the fleet, concierge access, and future BLU services. Select the membership that matches your pace, your calendar, and your expectations.

Founding member pricing
Lock in your BLU rate while founding spots remain.
Spots remaining: 199
Onyx remaining: 79
Platinum remaining: 70
Obsidian remaining: 50
Your founding rate stays locked while your membership remains active and in good standing.
Membership pricing unlocks after account creation. Explore tier benefits below — then create an account to view pricing and start checkout.
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Create an account to view pricing
Members only
Private member pricing · Founding rate lock while in good standing
  • Full fleet access beginning with your first booking
  • Member pricing across eligible reservations
  • Private dashboard for bookings, services, and account history
  • Preferred member pricing on select services
Create an account to view pricing
$1.09/DAY
Members only
Save $189 · $1.09/day · Founding rate lock while in good standing
  • Full fleet access beginning with your first booking
  • Member pricing across eligible reservations
  • Private dashboard for bookings, services, and account history
  • Preferred member pricing — up to 3% on select services
Create an account to view pricing
MOST POPULAR
Members only
Private member pricing · Founding rate lock while in good standing
  • Expanded fleet access with elevated booking flexibility
  • Elevated concierge queue priority
  • Reduced friction as your member profile matures
  • Preferred member pricing — up to 8% on select services
Create an account to view pricing
Members only
Save $48/quarter · $2.74/day · Founding rate lock while in good standing
  • Expanded fleet access with elevated booking flexibility
  • Elevated concierge queue priority
  • Reduced friction as your member profile matures
  • Preferred member pricing — up to 10% on select services
Create an account to view pricing
Members only
Save $389 · $2.19/day · Founding rate lock while in good standing
  • Expanded fleet access with elevated booking flexibility
  • Elevated concierge queue priority
  • Reduced friction as your member profile matures
  • Preferred member pricing — up to 12% on select services
Create an account to view pricing
UNDER $9/DAY
Members only
Private member pricing · $8.97/day · Founding rate lock while in good standing
  • Highest concierge queue priority in the collection
  • First access as new fleet vehicles are introduced
  • Maximum booking flexibility at peak scheduling windows
  • The most comprehensive service benefits available at BLU
Create an account to view pricing
$6.21/DAY · BEATS SIXT+
Members only
Save $960 · $6.21/day · Founding rate lock while in good standing
  • Highest concierge queue priority in the collection
  • First access as new fleet vehicles are introduced
  • Maximum booking flexibility at peak scheduling windows
  • The most comprehensive service benefits available at BLU
Feature comparison

What each membership includes.

Every benefit is listed once. Tap any row to compare which tiers include it.

Onyx Monthly
Included
Onyx Annual
Included
Platinum Monthly
Unavailable
Platinum Quarterly
Unavailable
Platinum Annual
Unavailable
Obsidian Monthly
Unavailable
Obsidian Annual
Unavailable
Onyx Monthly
Included
Onyx Annual
Included
Platinum Monthly
Unavailable
Platinum Quarterly
Unavailable
Platinum Annual
Unavailable
Obsidian Monthly
Unavailable
Obsidian Annual
Unavailable
Onyx Monthly
Included
Onyx Annual
Included
Platinum Monthly
Unavailable
Platinum Quarterly
Unavailable
Platinum Annual
Unavailable
Obsidian Monthly
Unavailable
Obsidian Annual
Unavailable
Onyx Monthly
Included
Onyx Annual
Unavailable
Platinum Monthly
Unavailable
Platinum Quarterly
Unavailable
Platinum Annual
Unavailable
Obsidian Monthly
Unavailable
Obsidian Annual
Unavailable
Onyx Monthly
Upgrade
Onyx Annual
Included
Platinum Monthly
Unavailable
Platinum Quarterly
Unavailable
Platinum Annual
Unavailable
Obsidian Monthly
Unavailable
Obsidian Annual
Unavailable
Onyx Monthly
Upgrade
Onyx Annual
Upgrade
Platinum Monthly
Included
Platinum Quarterly
Included
Platinum Annual
Included
Obsidian Monthly
Unavailable
Obsidian Annual
Unavailable
Onyx Monthly
Upgrade
Onyx Annual
Upgrade
Platinum Monthly
Included
Platinum Quarterly
Included
Platinum Annual
Included
Obsidian Monthly
Unavailable
Obsidian Annual
Unavailable
Onyx Monthly
Upgrade
Onyx Annual
Upgrade
Platinum Monthly
Included
Platinum Quarterly
Included
Platinum Annual
Included
Obsidian Monthly
Unavailable
Obsidian Annual
Unavailable
Onyx Monthly
Upgrade
Onyx Annual
Upgrade
Platinum Monthly
Included
Platinum Quarterly
Unavailable
Platinum Annual
Unavailable
Obsidian Monthly
Unavailable
Obsidian Annual
Unavailable
Onyx Monthly
Upgrade
Onyx Annual
Upgrade
Platinum Monthly
Upgrade
Platinum Quarterly
Included
Platinum Annual
Unavailable
Obsidian Monthly
Unavailable
Obsidian Annual
Unavailable
Onyx Monthly
Upgrade
Onyx Annual
Upgrade
Platinum Monthly
Upgrade
Platinum Quarterly
Upgrade
Platinum Annual
Included
Obsidian Monthly
Unavailable
Obsidian Annual
Unavailable
Onyx Monthly
Upgrade
Onyx Annual
Upgrade
Platinum Monthly
Upgrade
Platinum Quarterly
Upgrade
Platinum Annual
Upgrade
Obsidian Monthly
Included
Obsidian Annual
Included
Onyx Monthly
Upgrade
Onyx Annual
Upgrade
Platinum Monthly
Upgrade
Platinum Quarterly
Upgrade
Platinum Annual
Upgrade
Obsidian Monthly
Included
Obsidian Annual
Included
Onyx Monthly
Upgrade
Onyx Annual
Upgrade
Platinum Monthly
Upgrade
Platinum Quarterly
Upgrade
Platinum Annual
Upgrade
Obsidian Monthly
Included
Obsidian Annual
Included
Onyx Monthly
Upgrade
Onyx Annual
Upgrade
Platinum Monthly
Upgrade
Platinum Quarterly
Upgrade
Platinum Annual
Upgrade
Obsidian Monthly
Included
Obsidian Annual
Included