Membership
Private fleet access, chauffeur coordination, roadside coverage, and concierge service — exclusively for members. Create an account to explore plans and start checkout.
Member rates, vehicle availability, and plan pricing unlock after account creation. Apply to view eligibility and preferred access.
Every tier opens a more elevated relationship with the fleet, concierge access, and future BLU services. Select the membership that matches your pace, your calendar, and your expectations.
starting from $99 / mo · pricing revealed after free application
BLU changed what I expect from a car service entirely. My driver was outside before I got downstairs. The Maserati was exactly as described — immaculate. It's the first time I've felt like the client, not the passenger.
I've tried everything — Uber Black, private rentals, corporate accounts. Nothing is close to this. My team uses BLU for every airport run now. The 24/7 SMS line actually works.
Picked up a Charger Scat Pack for the weekend. Heads turned everywhere we went. BLU doesn't rent you a car — they hand you an experience. Renewing next quarter, no question.
Every benefit is listed once. Tap any row to compare which tiers include it.