Membership

Choose the BLU membership designed for how you move.

Every tier opens a more elevated relationship with the fleet, concierge access, and future BLU services. Select the membership that matches your pace, your calendar, and your expectations.

Founding member pricing

Lock in your BLU rate while founding spots remain.

Spots remaining: 200

Onyx remaining: 80

Platinum remaining: 70

Obsidian remaining: 50

Your founding rate stays locked while your membership remains active and in good standing.

Membership pricing is visible only after account creation. Explore tier benefits and feature comparisons below, then create an account to view pricing.

Monthly

Onyx

Members only

Flexible entry into the BLU experience with full fleet access from your first booking.

Private member pricing · Founding rate lock while in good standing

Full fleet access from your first booking
Member pricing across eligible reservations
A private dashboard for bookings, services, and rewards
Service savings up to 0% when available

Create an account to view pricing

Yearly

Onyx

$1.09/DAY

Members only

Flexible entry into the BLU experience with full fleet access from your first booking.

Save $189 · $1.09/day · Founding rate lock while in good standing

Full fleet access from your first booking
Member pricing across eligible reservations
A private dashboard for bookings, services, and rewards
Service savings up to 3% when available

Create an account to view pricing

Monthly

Platinum

MOST POPULAR

Members only

Elevated recurring access with stronger concierge positioning and preferred flexibility.

Private member pricing · Founding rate lock while in good standing

Expanded fleet access with premium flexibility
Concierge queue priority
Lower-friction booking as your profile matures
Preferred service savings up to 8%

Create an account to view pricing

Quarterly

Platinum Quarterly Quarterly

Members only

Flexible entry into the BLU experience with full fleet access from your first booking.

Save $48/quarter · $2.74/day · Founding rate lock while in good standing

Expanded fleet access with premium flexibility
Concierge queue priority
Lower-friction booking as your profile matures
Preferred service savings up to 10%

Create an account to view pricing

Yearly

Platinum

Members only

Elevated recurring access with stronger concierge positioning and preferred flexibility.

Save $389 · $2.19/day · Founding rate lock while in good standing

Expanded fleet access with premium flexibility
Concierge queue priority
Lower-friction booking as your profile matures
Preferred service savings up to 12%

Create an account to view pricing

Monthly

Obsidian

UNDER $9/DAY

Members only

Year-round priority for members who expect BLU at the center of every move.

Private member pricing · $8.97/day · Founding rate lock while in good standing

Our highest concierge priority
Preferred access as new vehicles arrive
Stronger booking flexibility for peak moments
The most generous service benefits in the BLU collection

Create an account to view pricing

Yearly

Obsidian

$6.21/DAY · BEATS SIXT+

Members only

Year-round priority for members who expect BLU at the center of every move.

Save $960 · $6.21/day · Founding rate lock while in good standing

Our highest concierge priority
Preferred access as new vehicles arrive
Stronger booking flexibility for peak moments
The most generous service benefits in the BLU collection

Create an account to view pricing

Feature comparison

Feature	Onyx	Onyx	Platinum	Platinum Quarterly Quarterly	Platinum	Obsidian	Obsidian
Full fleet access from your first booking	Included	Included	By tier	By tier	By tier	By tier	By tier
Member pricing across eligible reservations	Included	Included	By tier	By tier	By tier	By tier	By tier
A private dashboard for bookings, services, and rewards	Included	Included	By tier	By tier	By tier	By tier	By tier
Service savings up to 0% when available	Included	By tier	By tier	By tier	By tier	By tier	By tier
Service savings up to 3% when available	By tier	Included	By tier	By tier	By tier	By tier	By tier
Expanded fleet access with premium flexibility	By tier	By tier	Included	Included	Included	By tier	By tier
Concierge queue priority	By tier	By tier	Included	Included	Included	By tier	By tier
Lower-friction booking as your profile matures	By tier	By tier	Included	Included	Included	By tier	By tier
Preferred service savings up to 8%	By tier	By tier	Included	By tier	By tier	By tier	By tier
Preferred service savings up to 10%	By tier	By tier	By tier	Included	By tier	By tier	By tier
Preferred service savings up to 12%	By tier	By tier	By tier	By tier	Included	By tier	By tier
Our highest concierge priority	By tier	By tier	By tier	By tier	By tier	Included	Included
Preferred access as new vehicles arrive	By tier	By tier	By tier	By tier	By tier	Included	Included
Stronger booking flexibility for peak moments	By tier	By tier	By tier	By tier	By tier	Included	Included
The most generous service benefits in the BLU collection	By tier	By tier	By tier	By tier	By tier	Included	Included